We stayed in 3 similarly priced hotels in Urumqi. This was, by quite a margin, the best choice.
Location is good, right on a busy junction where cabs are aplenty. 10 mins walk to Southern Airlines Pearl Hotel and Parkson mall.
Facilities appear to be good. The lobby is very nice, with a great fish pond feature, and the rooms are well appointed if a little standard. Breakfast buffet was very good with lots of western breakfast options and no overcrowding in the restaurant.
Service is very, very good. The front desk were extremely helpful in looking up train and bus options for onward travel, and approached customer service with an unusually good attitude. Security guards (politely!) check whether people are supposed to be in the hotel or move them on. Concierge was naturally helpful.
Lobby, communal area and room was spotless.
Recommended, certainly.
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